Business Management Model to Improve the Performance of Small and Medium Enterprises in West Java

Abstract

Several scholars have studied the Small and Medium Enterprise (SME) performance problems with dependent variables such as total employees, company turnover & age, education level, business experience, and gender. Therefore, this study aims to improve the SME performance while using governance guidelines and holistic marketing. The samples were the managers and SME entrepreneurs living in Bekasi, West Java, Indonesia and multi regression analysis was used for hypothesis testing. Therefore, it is expected to produce an effective and understandable business management for Small and Medium Enterprises (UKM). The results showed that SMEs performance was affected in Bekasi because the financial governance model positively and significantly affected the budget, while the holistic marketing positively and significantly affect the Integrated marketing program.