Social Responsibility in Ecuador for the Design of Sustainable Marketing Strategies Oriented to Sustainable Agricultural Food Markets

Abstract

A documentary review was carried out on the production and publication of research papers on the study of the variable Social Responsibility in the Design of Sustainable Marketing Strategies in Sustainable Agricultural Food Markets.The purpose of the bibliometric analysis proposed in this document is to know the main characteristics of the volume of publications registered in Scopus database during the period 2016-2021 in Latin American countries, achieving the identification of 191 publications. The information provided by said platform was organized by means of tables and figures for categorizing the information by Year of Publication, Country of Origin, Area of Knowledge and Type of Publication. Once these characteristics were described, a qualitative analysis was used to refer to the position of different authors on the proposed topic. Among the main findings of this research, Brazil, with 72 publications, is the Latin American country with the highest production. The area of knowledge that made the greatest contribution to the construction of bibliographic material related to the study of social responsibility in the design of sustainable marketing strategies in sustainable agricultural food markets was biological and agricultural sciences with 94 published documents, and the type of publication that was most used during the period mentioned above was the journal article, which represents 83% of the total scientific production.