Strategy to Win the Competition by Developing Products and Services Using the QFD Method in Moldbase Manufacturing


  • Fuad Fatahillah, Erry Rimawan, Anang Waskito, Steela Apfiasari


Quality Function Deployment (QFD), Voice of Customer, Technical Characteristic


This study aims to analyze products and services developed using the Quality Function Deployment (QFD) method. The research model uses Quality Function Deployment (QFD) where products and services can be developed according to customer needs to win the competition in the mold base manufacturing industry. Data was collected through customer satisfaction surveys, Forum Group Discussions (FGD), field observations, and literature studies. Manufacturers and consumers in the mold base manufacturing industry have a Business to Business (B2B) relationship because the consumer is a production manufacturing industry. The competition in the mold base industry is to dominate the market and the quality of its products and services. Companies can compete and win not only to survive but also to grow in the future by developing products and services