A pedagogical implications of rhetorical discourse analysis of political jingles




rhetorical discourse analysis, political jingles, elections, language, politics


To put it simply, strategic communication is defined as the strategic use of communication to achieve objectives with specific audiences. The use of campaign materials, such as jingles, to obtain public support can be an effective strategy, particularly at a time when the Tri-media is so effective at communicating a message to the general population. This research is based on a rhetorical discourse analysis of political jingles in the province of Cagayan, Philippines. An exploratory descriptive-qualitative research design was used in this investigation. The candidates' campaign jingles use rhetorical tactics based on repetition, structure, and emphasis. Politicians with a lot of insight pick their songs with care and have them professionally produced by experts who pay close attention to detail. For want of a better expression, language plays a vital ideological function since it is a tool through which the manipulative intentions of politicians can be revealed. As a result, it is axiomatic that language plays an important role in politics since, in diverse political settings, its primary job is to enable politicians to build social ties that are structurally stable.