A Study into Sustainable Ethical Business Practices of CPG (Consumer Packaged Goods) Companies
Abstract
Consumers' attitudes toward consumer packaged goods (CPGs) and their perceptions of CPG companies are the focus of this study, which looks into how consumers' perceptions of CPG products and their perceptions of CPG companies influence their purchasing decisions. An empirical study is conducted on the basis of the application of both qualitative and quantitative methods in the research.
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Published
2022-02-21
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