A Critical Evaluation of Determinants of Adoption of E-Wallets in Nashik City

Abstract

Purpose- The research is conducted to examine the Determinants of E-wallets in Nashik city.

Design/Methodology/Approach-300 users of E-wallets was selected for the current study and SEM was build using AMOS.

Findings- convenience, Social influence, Hedonic motivation, Performance expectancy effort expectancy, facilitating condition significantly influence the behavioral intention

Practical implication-The researcher helps to evaluate the determinants of adoption of E-wallets and thus marketer of E-wallets can use this dimensions to convert non users into users.

Originality/Values-UTAUT model has been used with addition of two new constructs and in with new context.